A bar’s menu is more than just a menu - it reflects its identity. It takes guests on a journey, defining their experience and amplifying profitability for a business.

Ever wonder how a bar’s cocktail menu intrigues and captivates guests and delivers profitability? Join La Gran Familia BACARDI and a group of esteemed industry-leading guest speakers as we host a 2-day educational workshop on menu engineering. You’ll discover how to flex your creative & operational minds as you learn how to craft award-winning menus. In this two-day workshop, we’ll cover everything from building visually appealing menu layouts and thematic inspirations to exploring the latest advancements in consumer data to optimize your bar’s success.

Full-Day Educational Workshop. Student Priority.
Bartender Pass Auditing may be available. Inquire at the Registration Desk by 10 AM to get on the waitlist.
Participation in Better Bar Tomorrow requires participation in both days.
Location: The Mahonian. 726 SE 6th Ave, Portland, OR 97214
Sponsored by: BACARDI